My wife and I had just moved into our new home located in a quaint New England town of Connecticut.

I won’t go into details but on the first full day after moving in my wife ran over the mailbox while taking our son to the school bus stop at the end of the road. I wasn’t too happy, to say the least. About an hour later back from Lowe’s with new mailbox in hand I started fixing the post and getting the new mailbox ready to be attached securely again.

It was about 10 o’clock in the morning on a Monday.

Now you may not be familiar with how things are in Connecticut – especially our part of Connecticut – but a guy fixing his mailbox on a “workday” raises some eyebrows among the neighbors. In fact, about fifteen minutes into my “job” my new next door neighbor walked over and asked me if everything was all right.

Kind of a funny question, really.

So after assuring her that I was merely replacing the old mailbox (leaving out the part where my wife ran it over) she asked the inevitable question — one that I’ve been asked dozens of times by most of our neighbors since then — which is…

“what do you do for a living?”

It’s not so easy to answer this question – and I’ve tried a multitude of answers.

For my neighbor I told her that I ran a web marketing company, which is true enough. I then pointed out that since I ran a virtual company there was no longer any need to keep my old office, so I relocated it to my finished basement.

Judging by the look on her face I’m not sure she really understood what the hell I was talking about. So I mentioned how I help companies generate more leads or sales online.

That didn’t help much either.

The idea of a guy “working from home” conjures up images for some (most?) people that my company isn’t a “real” company, that I don’t work with “real” clients, and that this “hobby” of mine is some part time gig.

Hey that’s okay.

Their misconceptions don’t bother me a bit – and here’s why…

Back in 2007 I bought – and read – a book called the “4 Hour Workweek” by Tim Ferriss. In fact, I bought the book based on the virtual recommendation of an Internet marketer named Yanik Silver (who, among other things, ran a blog called the Internet Lifestyle). And though both Yanik and Tim downplay the amount of work it takes to successfully make a living from the Internet, their information and inspiration have led me to the point where I work the hours I want, when I want, the way that I want – all while increasing my income every year.

All while being around and available for our two young kids and my lovely wife.

Which is why my neighbors find it strange that the “man of the house” can putter around on a workday morning while all the other husbands are hard at work in an office cubicle in the city.

So what does this have to do with blog marketing?

Everything…

Because the key to owning your share of the Internet starts with setting up your own blog site, on your own URL.

That’s the beginning.

And even if you are you have your own blog site – even if you been blogging your brains out for one or several years – the tips and techniques that I will outline on this blog (eventually in this book) can transform your efforts into Internet success.

Just about all the tips and techniques you’ll find here I have personally developed over the years while working in the trenches for my clients, and ultimately myself.

So if you’re a “newbie” there’s no need to worry because I will avoid technical jargon and language as much as possible, and will do my best to explain the reasons why and how things work in as simple a manner as possible.

And if you’ve been blogging for a while I am positive that I will show you tips and techniques that will help you get more traffic and more business from your blog. In fact, when I shared some of my tips with experienced “web marketers” or seasoned “bloggers” the most common comment is either “nobody’s doing that” or “I’ve never heard of that before.”

And that’s exactly my point.

As you’ll see by taking this journey with me…