When it comes to blog marketing there is actually a lot to unpack from that simple two word phrase. One component is the “blog” while the other involves “marketing.”
The blog component involves a number of factors.
For example, we could discuss reasons and rationale for choosing to have a blog website in the first place and the advantages related to SEO (search engine optimization), ease of use, and flexibility.
Another topic could involve the reasons for choosing one blog platform over another as the basis for your site.
Finally, we can talk about how to properly structure your site with respect to “action pages” and site layout to maximize effectiveness.
As you can see there’s a lot going on.
In fact, there’s more than meets the eye when it comes to setting up a website to generate the type of results you always thought possible from the internet. And the simple fact remains that most people are disappointed with their results. You could even go so far to say that most people think it’s impossible for them to actually get ANY results from the web.
And when you think about this for a moment you can understand why.
If you’ve never experienced any results from your site – despite all the effort and hard work – it’s perfectly natural to think that it’s simply not possible to EVER get any results.
And that’s precisely the problem for most people with a website.
Next comes the issue of “marketing,” the second component in our discussion.
When it comes to web marketing there are a number of interrelated factors at work which can be broken down into constituent parts. For example:
- keyword targeting
- keyword implementation
- website layout
- website copy
- use of images
- ease of navigation
- proper use of “calls to action”
- article marketing strategies
Again, as you can see there are a lot of “moving parts” that need to work together in order for your site – anyone’s website – to work effectively.
And therein lies the challenge.
Now, the challenge for me in presenting this material involves the need to break out each component separately, to explain how each part works on its own AND as part on an integrated system. And to do this in as simple and straightforward a manner as possible.
To accomplish this we will review actual case studies, real-life examples and observations of what to do — and most importantly of what no to do.
The challenge for you is twofold: to follow along with the material while leaving all preconceptions of “what works” on the sidelines while taking time to implement what you understand as soon as possible.
This last point is key.
Whether you are just getting started with a blog website OR you’ve been blogging for years and want to take your efforts to the next level, it is ESSENTIAL that you approach this with an open mind.
I can’t stress this last point enough.
The material here is based on what works. This isn’t theory — it is grounded in practice.
So we are on a journey together.
I welcome your feedback and questions as I mark off a new terrain for you to explore, the conceptual space that lies at the foundational difference between having a site and having a site… that actually does something for you.